Background:
Reliance Industries’ content production and distribution arm, Jio Studios, has been known for co-producing exceptional content in recent years. They were all set to announce their upcoming lineup of content in diverse languages and genres through a grand exclusive event.
Challenges and Objectives:
With Jio Studios predominantly focusing on co-producing content, their brand had a limited social presence. As they prepared to unveil their own barrage of content slates, comprising over 100+ titles, via a grand event, our goal was to enhance brand awareness on social media and generate excitement for the soon-to-be-launched sizzle reels.
Creative Solution:
India’s passion for cinema is unparalleled, with people celebrating it like a festival. Working on this insight, we got the entire nation to be a part of this grand gala by extending this experience to them under the core communication of becoming #InfiniteTogether with Jio Studios.
Strategy and Execution:
We sparked intrigue about the event with a teaser, followed by an E-invite, subtly redirecting cinephiles and movie buffs to the live event on Jio Studios’ YouTube channel. A virtual tour of the grandeur through Instagram Stories right before the gala began got the buzz rolling even more.
Nothing escaped our lens once the star-studded event commenced, with the who’s who of the industry joining us to become infinite together. Right from the biggest stars of the Indian film fraternity gracing the red carpet to the fantastic performances and addresses from Riteish Deshmukh, Shraddha Kapoor, Varun Dhawan and more, we seized every frame. As the official sizzle reels lit the big screen at the event, we teased and released it on our socials in real-time to spread the word about how #UnstoppableJioStudios is.
The days following the event saw an increasing chatter about the grand evening and even more, as we released the Bengali and Marathi sizzles on our socials. Well-planned collaborations ensured the news reached the right ears and got our audience talking. Innovative content with big names, splendid outfits, and tidbits with the industry’s best did rounds on our social pages encapsulating the true essence of the event.
Impact:
The event turned out to be a blockbuster generating
– 2L+ Reach and 600+ Story Mentions on Instagram Stories
– Over 26M Views on YouTube cumulatively
– 19.3M+ Views and 880K+ Engagement via Collaborations
– 500+ reposts of our Sizzle Reels on Instagram and multiple reposts on other platforms as well
– Growth of more than 50% followers on IG and over 10% on YouTube
That’s how we spread the cinema fever and got the cine world to become #InfiniteTogether with Jio Studios.