Ed-a-Mamma SS’23 Collection launch campaign


Ed-a-Mamma – a conscious clothing brand created with love for kids and moms!
This summer, when everyone was tired of the scorching hot weather, we threw a little party with our SS’23 collection and turned things around making it a summer to remember!


Insight :

Summers are no less than a grand party for kids because it’s their time to shine! They go out on vacays, have adventures and enjoy every moment with their buddies. And what’s a better place to party than GOA! As Goa and kids are not really associated together, and to break the tradition, we planned a unique Summer celebration with a one-of-a-kind party themed photoshoot with the kids


To make this celebration big, and encourage kids to hit the outdoors in comfy Ed-a-Mamma playwear, we planned a thematic photoshoot in the backyard of a beautiful house in Goa. We aesthetically captured the lil’ beans soaking in the sun, enjoying games, exploring the woods and having fun with their squad.
The Summer party kicked off with a teaser, giving a sneak peek into the party prep with the lil’ ones. The kids looked vibrant and breezy on the feed sporting our cool SS ‘23 outfits that matched perfectly with their Summer spirits.
We believe spending time under the Sun is the real party which was truly brought to life on our socials, driving our audience to be a part of the celebration too!


– Our IG follower count went from 137k to 139k in 2 weeks resulting in a 1.46% increase.
– Reach of 134k
– Engagement of 4k

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